Looks like Honma are pretty much re-launching their brand for 2013. Reading through their marketing blub it seems they're seriously targeting a younger customer base and trying to stop their gradual decline. They are one of the few golf companys that actually own their own factory as well. I knew the Japanese golf market was big but I didn't realise that it was roughly twice the size of the US market!! http://www.honmagolf...rld_vizard/#top those new irons look pretty sweet to me same abo