When they "Open" the clubface they are not adding loft. They are bending the hosel back and flatter, rotating the face open and decreasing effective loft. Vijay's driver becomes about an 8 degree driver. The hosel is actually rebored on the cally 9 wood and the same principle is done. Shaft is inserted closer to the heel and further back on the clubhead and exits the sole closer to the toe and nearer the face. This has the same effect of lessening the loft that the club plays.