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2009 Srixon GIE and Cleveland Japan HiBore MOAI


gocchin

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As I reported on inpakuto.com:

srixoncleveland.jpg

Sri-Sports had a press conference today to announce the new Srixon line of woods and irons called GIE. GIE stands for Gravity Innovate Easy. It's interesting that Srixon has announced this new lineup immediately after launching their new ZR line. Before the aquisition of Cleveland Golf, the Srixon line was considered their athlete and pro lineup. Now with the integration of Cleveland, there are some blurring of lines when it comes to target audience. At the press conference they also introduced the Japan market only Cleveland HiBore MOAI XLS driver. An advance MOI head (hence the A). The head has a 16% larger face than the current XLS, a deeper and lower center of gravity and while still rounded on the edges has more of a square head concept, picture the Hibore MOAI fitting right into a 5 by 5 inch box. The MOAI will be made in Japan and available in 8.5, 9.5, 10.5 and 11.5 lofts.

They also showed a slide showing the three brands, XXIO, Srixon and Cleveland with some overlap with Srixon and Cleveland targeting the athlete golfer. Will be very interesting to see as the GIE is touting ease of use and forgiveness and has the high MOI look.

The price point of the GIE line is also lower than traditional Srixon clubs. It appears as if the driver and woods are aimed at low to mid cappers looking for forgiveness. The GIE driver is very lightweight and high launching with lots of forgiveness and MOI. It has one of the thinnest crowns I've seen at 0.5mm.

This is also the first Srixon iron in a long long time that is not forged. Cast SUS630 body with a maraging face and undercut cavity. Looks to be very forgiving. Available only with 950gh or graphite.

Can't wait to try them out!

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