Why so special? Forging, design, quality? I know it is a boutique company but what is it history?

Kyoei forged I believe. Stunning visually. Great performing.

i don't know that objectively they're any more special than other boutique brands but subjectively they are to me. the utilitarian look to the raw flatbacks is unmatched and the solid feel is better than any epon, miura, or yonex i've played. as far as their history goes, i only know what i've heard around here so another member with a more intimate knowledge could better answer that question.

I have Yururi wedges in transit...and was a hair's breadth away from ordering a set of raw flatbacks the other day. They have something about them that is pretty unique. I want to play these raw wedges first and see what I think....I wish they made the raw iron in a bit more playable form factor....I am not good enough to play the flatbacks every day.

I have Yururi wedges in transit...and was a hair's breadth away from ordering a set of raw flatbacks the other day. They have something about them that is pretty unique. I want to play these raw wedges first and see what I think....I wish they made the raw iron in a bit more playable form factor....I am not good enough to play the flatbacks every day.

i thought the yururis were pretty scary when i first got them. even my club builder was scared and didn't think they were playable! i've been playing blades for a while but these are more compact than anything other than baby blades and their leading edge is sharper than anything else on the planet. i was more scared after my first range session but once i quit worrying about them i found them to be the best iron i've played. they forced me to improve my ball striking and my handicap shows the improvements! i've tried a few top irons since but nothing has been able to get these out of my bag!

i will say that the wedges may not be a fair test for the irons. i much prefer the shape of the irons and wish they made at least a gap wedge that matched the flatbacks. although the wedges are the best i've played, i still prefer the feel of the irons better.

Yururi's have that pure look to each club they make. The feel is very consistent and easy to get used to. The performance is great, easy to control distance with and work the irons. The spin = incredible.