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Mizuno giving a try to making Golf Balls!


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http://www.golfersland.net/x8/

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Sorry about the Translated Text, Please someone take you best shot at putting it into perspective for everyone. :spit:

*Translated Mizuno Golf Text via OCN*

It enters into a golf ball enterprise at the explosive towards golf enterprise expansion. Mizuno starts manufacture of a golf ball, and sale for the first time in about 70 years lately. The history of the golf enterprise of Mizuno was old, the golf enterprise was begun for the first time in Japan in 1921, and manufacture of a golf ball and sale were also manufacturing the golf club for several years after 1934 for the first time as a home manufacturer next year in 1933. In celebrating a foundation centennial next year, a golf ball enterprise is positioned as a pillar of the business which ranks second to the golf club developed now, tools, and wear, and expansion of the further domestic golf business is aimed at as a golf comprehensive manufacturer. The market of the present golf ball is * which is about 10 million dozens and about 23 billion yen. Five years after, Mizuno will aim at 500,000 dozens / 2 billion yen for the first year selling target in a golf ball enterprise to 100,000 dozens / 400 million yen. * "Golf industrial white paper 2004" The golf ball "the Mizuno crossing eight" put on the market this time will launch a project team at home in 2000, and began development completely. A high running-out angle and the small amount of backspins are realized by adopting the core which the projection (rib) attached for the first time in the industry, and about 5-yard 飛距離 rise is enabled. For an object, a golfer with a pro to broad amateur can fully feel the performance. It puts on the market in the Mizuno golf article agencies all over the country on June 23 (sale only in Japan). The golf ball "Mizuno crossing eight" * left of the Mizuno new development is D301 (De Dis wardrobe system), and the right is C301 (control system). -------------------------------------------------------------------------------- It turns to the golf ball business establishment which enters newly. Although many makers hide a golf equipment market domestic now in addition to inactivation of the whole market and it is in a niece ている state, in the golf ball, a severe competition continues similarly. In entering into this severe market newly, various measures are formed inside and the status as a golf ball maker is established in Mizuno. first year selling target: -- market share 1% (100,000 dozen / 400 million yen) -- selling-five years after -> target: -- market share 5% (500,000 dozens / 2 billion yen) (1) Utilize broad operating organization for the maximum. It is the strong point of Mizuno to have established operating organization in a broad channel including a large-sized store with the specialty store and the sales force strong in recent years of golf to a general sport store, a direct management store, a golf course, a driving range, and corporation relation. Sales promotion of a golf ball is aimed at making full use of this operating organization to the maximum extent. The full lineup of a golf article is completed because a golf ball joins sale of the golf club developed now, tools, wear, etc., sale of a ball is begun and the selling expansion by the synergistic effect of the whole golf article is aimed at. The osmosis of the Mizuno brand and the acquisition of the Mizuno fan in golf are aimed at simultaneously. (2) Selling bail-out package In order to raise a highly efficient proof and the degree of cognition, promotion of use to a professional golfer is aimed at. A ball use contract is newly due to be contracted with the Nobuhito Sato pro under participation in the war on the Europe tour which has already made use contracts, such as a golf club, and the Takenori Hiraishi pro under participation in the war on Japanese tour. Moreover, in accordance with the golf tournament "Mizuno opening" date Mizuno-sponsored [ a sale day (June 23) ], campaign, a unique event, etc. in enforcement, a debut event in the tournament hall, a shop front, a golf course, etc. of mass advertisements, such as a TV commercial, are planned. (3) Oppose the other company with a highly efficient ball. Two kinds of balls from which the performance of the jump for which a ball is asked can be chosen in accordance with the difference in the speed of head speed as a highly efficient ball pursued to the maximum extent in Mizuno were prepared. Differentiation with the elegance of the other company is attained by adding the high functionality which a tour pro also accepts to a ball. Moreover, the goods lineup which can oppose the other company is due to have in stock the ball of the various types which caught consumer needs in the future, and to be enriched. Mizuno It is the directional stability which was excellent in the crossing eight's feature < new structure three-piece ball with about 5-yard 飛距離 rise Realization > It is the greatest feature which adopted the core made from rubber which has a projection (rib) in the ball central part. MIDDO formed with the rubber of high rebounding harder than a core has covered the surroundings of this, the amount of backspins of a ball is decreased by using that hardness difference, and 飛距離 rises by making a running-out angle high simultaneously. Moreover, the amount of side spins which leads to a bend also decreases, and the outstanding directional stability is demonstrated. A ball will be twisted in the direction of a circumference by friction with a club face side at the time of <reason it is high and amount of spins decreases running-out angle> (1) hit ball. (2) which requires a backspin in the form where MIDDO changes and a rib falls (figure: the direction of an arrow of A), when a ball next separates from a club ((figure: the direction of an arrow of B) 3) which the power in which a rib tends to return commits and the power for reverse generates with the direction of a backspin inside -- at the same time the amount of backspins decreases as a result High running-out angle and amount of spins to which upward power is applied and a running-out angle becomes high are a reduction -> 飛距離 rise and directivity stability. The robot experiment compared 飛距離 by the driver of the ball which adopted the rubber (crossing core) which has a rib in the central part by the same material specification, and the ball which is not adopted. As a result, the running-out angle was high 1?1.5 degrees, the amount of spins decreased about 16%, and the result to which about 5 yard of 飛距離 are extended as the effect was obtained. Account Brand name : "the Mizuno crossing eight" -D301 (De Dis wardrobe system) Head speed 43 m/s center -> a firm feeling of a hit ball and a forcible ballistic trajectory are the feature. -C301 (control system) Head speed 38m/s center -> a quantity ballistic low spin and a soft feeling of a hit ball are a feature structure:three-piece. (crossing core structure) - core: Quantity rebounding soft butadiene rubber - MIDDO : high rebounding hard butadiene rubber (high specific gravity) - cover: -- urethane bead combination eye ONOMA color: -- white sale day: -- June 23, 2005 price: -- as for an open price (anticipation sticker price: dozen consumption tax lump before and after 6,300) * anticipation sticker price, our company presumes the selling price in a market. The selling price is not restrained.

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I dunno, Mizuno and golf balls just don't sound good together. I love their irons and their wedges, i'm not really sure what to think of golf balls. Their technology may be good, but the bigger name ball brands like Titleist, Nike, and Callaway, will just sell so much more that they may not be able to keep them on the shelves. And don't forget Maxfli and TopFlite, they sell lots too. I could be wrong though, and they could just take off. All i know is that i won't be buying them (considering i get my balls for free).

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