Let me preface this by pointing out I currently wear a Titan wristband and Phiten necklace. Came across a write-up giving a very plausible explanation for the increased strength phenomena. A worthwile read.
http://www.randi.org/jr/062504interesting.html
FIGHTIN' OVER PHITEN
Reader Gary Heayes, in Tokyo, Japan, informs us of the latest in nonsense on those shores:
I thought I'd drop you a line about a "new" quack product being marketed widely in Japan right now. The scientific marvel in question is the Phiten necklace. It is a fabric-covered PVC rubber cord that apparently contains powdered titanium. The purported effects of wearing the necklace are increased energy, better blood flow, reduced muscle pain, and supple joints. The product is advertised on national TV, and the company runs a large number of stores selling the necklaces and titanium impregnated underwear, t-shirts, gels, creams and plasters. Many famous Japanese sports persons, including the entire Japanese Olympic volleyball team, wear the products. It's also being endorsed by major sports personalities (eg Randy Johnson) in the US. The US website is www.phitenusa.com/index.asp. The necklaces sell for about $40.
The Phiten stores use an interesting "test" to convince potential buyers. In an idle moment I went into one of the shops and let the staff demonstrate the miracle to me. They have a brown paper carrier bag that contains a brick shaped object wrapped up in newspaper and tape. They ask you to stand, extend your arm and lift the bag from a chair. You then put the bag down, and they drape the necklace across your arm and ask you to lift the bag again. It's supposed to be easier with the necklace on your body. Three of my Japanese work colleagues were so impressed by this that they bought the necklaces and eagerly repeated the demonstration around the office.
Randi comments: This is the old "Applied Kinesiology" scam, for which Gary has a rather good explanation:
I have an idea why this "test" might appear to work. When a person tries to pick up an object the brain makes a rough guess as to how much strength it's going to require. With an unknown object wrapped in paper, we have no idea how much it's going to weigh. The Phiten brick is actually quite heavy, and most people are likely to underestimate the effort required. The test with the necklace draped over the arm is always the second attempt, by which time our brain has recalculated and knows exactly how much effort is required. Hence it seems much easier to lift.
I also let the Phiten staff smear "titanium" gel on my neck and shoulders since I had bad neck pain that day. The shop assistant was rather startled when I reported that the pain hadn't instantly gone away. She stuck some titanium stickers on me and told me to give it more time. Well, that didn't work either. The whole thing is just a modern reworking of the familiar magnetism quackery, which incidentally also has a large following here in Japan. Interestingly, a chain of discount stores is now selling a knockoff non-branded rubber necklace that contains not only titanium but also powdered tourmaline (Why? For the negative ions, of course!) at 100 yen (about 90 cents). Just goes to show what the markup on Phiten necklaces must be.
Thanks for all your valuable work and your fascinating website. It's good to know there are people out there battling the forces of ignorance and hogwash.
The apparent success of "Applied Kinesiology" goes further than this, however. When I get the time, I'll tell you about my first encounter with this nonsense, back in New Jersey, about 1973�.
Junk science abounds on the Phiten website. For example:
Phiten proprietary technology, PTi (patent pending), results in an aqueous solution of titanium that is considered insoluble in water. Our most popular series of products employ fibers deeply impregnated with aqueous titanium solution to help relax your muscles.
A lie, plain and simple. Titanium is a very hard, corrosion-resistant, silvery metal, atomic number 22, insoluble in water — no matter what these idiots claim. Oh, but don't doubt that they'll get a patent on their "proprietary technology." It doesn't have to actually work, to get a patent; it just has to sound good to the clerks at the US Patent and Trademark Office.