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Hotlist 2012 Japan


shacco

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Just found the Golfdigest Japan Hotlist 2012. Was surprised to see the Yamaha Inpres X V forged irons "only" win the silver award. In front are the so called "low quality" USDM irons, like Titleist AP2. How come?

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The hot lists are not that great in reviewing quality. A lot of American clubs such as the ap2 are hyped up in Japan and people vote for them. Jdm stuff are usually higher quality if you research into it. Titleist does a great job marketing the us models in Japan.

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Many major publications in the Japan are similar to how they are on USA and trend with the big boys.

I don't consider Yamaha an aggressive player in marketing golf clubs. Titleist in Japan totally is. So is Taylormade & TourStage.

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Advertising dollars play a part for sure..But also, the criteria in the various Hot Lists includes things like "Buzz", "demand", "innovation" and "technology"..

So a club can be as good as anything, if it's not creating "buzz" (attracting the attention of the average, cluelss Joe golfer) it won't get Gold. Same if it's not full of fancy named plastic inserts and instead is a one pice forging = not "techy" enough..Insane really..

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Its just like it is in the US where the big boys get all the love and the smaller companies get market down for no good reason. Id take it as a grain of salt. Its just a magazine editor's opinion. Nothing more.

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