Elite Grips has been pushing their products hard for the last several years, Iomic and Nowon are no longer aggressively in the run seems like they are coasting while Elite is outspending everyone.

This year they had some new cool putter grips that are textured, nothing much else besides that but the booth is always cool they use black lights to make their grips glow.

Those putter grips looks like they have a soft tacky texture.

I love the original Iomic Absolute grip and have not really found a good replacement.

The new Absolute X feels a bit harsh to the hand.

Love those blue colours